Content marketing is the process of planning, developing, and delivering content assets from a brand to a user in an effort to grow a company’s customer base. It is a subset of marketing that occurs in both digital or non-digital media.
It is a hot item in the marketing world, but it has yet to be officially adopted by most brands, digitally at least. According to a report on Linkedin Technology Marketing Community, only 30 percent of businesses surveyed have a documented content marketing strategy in place.
It is understandable why content marketing is hot, as it helps brands:
- Increase awareness of themselves, their products, or their services
- Educate users on their products and services
- Convert users by building trust of their brand, product, or services
Additionally, content marketing gives users something to share and talk about post-conversion, creating brand loyalists.
According to a report by Pardot, the most popular goal for content creation is engagement from users; however, other goals include:
Each goal entails measuring different metrics. For example, engagement of target audience could be measured by Unique Pageviews, Sessions, Time on a page, or even comments on the piece of content if applicable. Some examples of content marketing include:
- Blogs
- Videos
- Games
- Infographics
- Memes
- GIFs
- Microsites
- Webinars
- eNewsletters
- Online Tools
- Whitepapers
Measuring the results of these content types will vary as they can have different goals. For example, the goal of an infographic may be to go viral and generate more views, but the goal of a blog would be to generate more entrances and comments.
Most marketers measure their content by:
Oftentimes we measure our content by the number of entrances to the website and number of web conversions or leads from a piece or groups of content.
We also look at more than just the results. One of the top challenges marketers face though is effectively measuring and proving the ROI of their marketing efforts. We do this by using Unifusion to connect our marketing hours with the results achieved. This includes showing the efforts that were put into creating and marketing that piece of content along with the results. This allows us to properly evaluate the value of a piece of content on our website.
Planning and Measuring Your Content Marketing
If your company is planning to introduce content marketing, be sure to plan first. Equip your team with the tools needed, including:
- Content Calendar
- Social Calendar
- Messaging Architect
- Voice & Tones Guidelines
- Brand Guidelines
With your tools in hand, build a strategy around which types of content your team can create and the market that will help achieve your business goals. Once the content types are identified, determine which metrics to measure and be sure that you are being specific to each type of content. For example:
- Blogs – You can measure entrances, pageviews, and time on page
- Videos – You can measure views, engagement length, and comments
- Games – You can measure the number of pageviews, games played, or time in the game
- Infographics – You can measure pageviews, social shares, and comments
As mentioned before, each type of content will require different metrics, so don’t just pick one metric for all. Though the ultimate goal for most content marketing campaigns is to drive engagement, which is often measured by pageviews, this may not work for your company.
Which metrics do you measure for your content marketing efforts?
ремонт квартир екатеринбург
http://1remont-kvartir-ekb.ru/
pinup
пин ап онлайн сайт
займ с 18 лет через госуслуги
займ с 20 лет на карту с плохой кредитной
займ без отказов мгновенно
https://zajmyonlajn.blogspot.com/2023/02/chto-takoe-mikrofinansovye-organizacii-mfo.html
Игровые автоматы в казино Пин Ап pin up casino зеркало на сегодня.
Советую онлайн займ на карту маэстро без отказа потому что посоветовали.
микрозайм на длительный срок под небольшой процент
Один из самых дорогих выкуп автомобилей после аварии круглосуточно.
Хорошо отзываются о выкуп битых машин дорого.
Интернет займы на карту становятся востребованне в наши дни. Некоторые займов на банковскую карту доступны компаниями, практикующими 24/7. Например, в РФ пользуются спросом – займ на карту онлайн быстро
Интернет ссуды на банковскую карту немедленно могут обладать значительной процентной ставкой по правилами до 1 процента.
Виртуальные займы на карту становятся в современном времени. Лучшие варинты займов онлайн на карту вы найдете на сайте подбора МКК.
мфо москвы займы: лёгкий и быстрый способ оформить деньги в долг.
В России МФО переводят микрокредиты частным лицам, в том числе клиентам с отрицательной кредитной историей и просрочками.
В РФ можно оформить микрозайм онлайн на карту, электронный кошелек или наличными. Для получения микрокредита необходимо оставить заявку и отправить документы, которые потребует МФК РФ. Кредитный рейтинг и плохая КИ могут повлиять на процентную ставку и шанс получить микрокредит немедленно. Можно получить быстрый микрозайм до 50 000 рублей, а также взять мгновенный микрозайм наличными.
В современном мире, когда время играет значительную роль, займы онлайн стали одним из самых популярных способов получения финансовой поддержки. Возможность оформить микрокредит на карту быстро и без отказа, а также взять микрозаймы наличными, привлекает всё больше людей.
Микрофинансовые организации предлагают широкий выбор микрозаймов, включая срочные микрозаймы на карту, микрозаймы онлайн и микрокредиты наличными. Одним из главных преимуществ этих услуг является возможность получить кредит без отказа на карту в России в 2023 году, что становится незаменимым для людей с плохой кредитной историей.
Среди прочих услуг микрофинансовых организаций можно выделить микрозаймы без процентов на карту мгновенно в первый раз, что позволяет сэкономить на процентах и погасить только ту сумму, которую вы взяли.
The offer is still valid. Details https://zetds.seychellesyoga.com/jml
Content for your website https://zetds.seychellesyoga.com/info
Your site’s position in the search results https://zetds.seychellesyoga.com/info
Content for your website https://zetds.seychellesyoga.com/info
Web Development Wizards https://zetds.seychellesyoga.com/info
Can provide a link mass to your website https://zetds.seychellesyoga.com/info
Your site’s position in the search results https://zetds.seychellesyoga.com/info
Free analysis of your website https://zetds.seychellesyoga.com/info
SEO Optimizers Team https://zetds.seychellesyoga.com/info
I offer mutually beneficial cooperation https://zetds.seychellesyoga.com/info
I offer mutually beneficial cooperation https://zetds.seychellesyoga.com/info
Cool website. There is a suggestion https://zetds.seychellesyoga.com/info
I really liked your site. Do you mind https://zetds.seychellesyoga.com/info
Here’s what I can offer for the near future https://zetds.seychellesyoga.com/info
You will definitely like it https://zetds.seychellesyoga.com/info
Content for your website https://ztd.bardou.online/adm
Web Development Wizards https://ztd.bardou.online/adm
Your site’s position in the search results https://ztd.bardou.online/adm
Free analysis of your website https://ztd.bardou.online/adm
SEO Optimizers Team https://ztd.bardou.online/adm
I offer mutually beneficial cooperation https://ztd.bardou.online/adm
Cool website. There is a suggestion https://ztd.bardou.online/adm
I really liked your site. Do you mind https://ztd.bardou.online/adm
Here’s what I can offer for the near future https://ztd.bardou.online/adm
Web Development Wizards https://ztd.bardou.online/adm
Can provide a link mass to your website https://ztd.bardou.online/adm
SEO Optimizers Team https://ztd.bardou.online/adm
I offer mutually beneficial cooperation https://ztd.bardou.online/adm
Content for your website http://myngirls.online/
Web Development Wizards http://myngirls.online/
Can provide a link mass to your website http://myngirls.online/
Your site’s position in the search results http://myngirls.online/
Free analysis of your website http://myngirls.online/
SEO Optimizers Team http://myngirls.online/
I offer mutually beneficial cooperation http://myngirls.online/
Content for your website http://fertus.shop/info/
Web Development Wizards http://fertus.shop/info/
Can provide a link mass to your website http://fertus.shop/info/
Your site’s position in the search results http://fertus.shop/info/
Free analysis of your website http://fertus.shop/info/
SEO Optimizers Team http://fertus.shop/info/
I offer mutually beneficial cooperation http://fertus.shop/info/
Cool website. There is a suggestion http://fertus.shop/info/
I really liked your site. Do you mind http://fertus.shop/info/
Here’s what I can offer for the near future http://fertus.shop/info/
You will definitely like it http://fertus.shop/info/
The best prices from the best providers http://fertus.shop/info/
Additional earnings on your website http://fertus.shop/info/
Analytics of your website http://fertus.shop/info/
I would like to post an article http://fertus.shop/info/
How to contact the administrator on this issue http://fertus.shop/info/
Shall we exchange links? My website http://fertus.shop/info/
The offer is still valid. Details http://fertus.shop/info/
We offer cooperation on SEO optimization http://fertus.shop/info/
Content for your website http://fertus.shop/info/
Can provide a link mass to your website http://fertus.shop/info/
Your site’s position in the search results http://fertus.shop/info/
Content for your website http://fertus.shop/info/
Content for your website http://fertus.shop/info/
Can provide a link mass to your website http://fertus.shop/info/
Free analysis of your website http://fertus.shop/info/
I offer mutually beneficial cooperation http://fertus.shop/info/
Лучшие цены на продукцию Microsoft, сделают вашу покупку приятной.
внедрение облачных технологий Microsoft https://www.best-lip-filler.com/ .
Double glazed windows: the perfect solution for Melbourne
soundproof windows for home http://www.bestnosefiller.com/windows/antinoise-windows .
Immerse yourself in the world of Lineage 2 on servers
Lineage 2 High Five servers http://cryptoexlicense.com/chronicle/lineage-2-high-five/ .
With us, you can rent a car for any length of timenissan serena rental no deposit https://easyrepair-toronto.com/our-cars/?view=cardetails&carid=14 .
Latest video news, Unique video reports, must-see, that will surprise you, Soul-stirring video news, Exciting video updates, that concern everyone, that everyone is talking about, Interesting video updates, Hot video updates, that everyone is talking about
assamese video news https://www.videonewsindex.com/building-a-loyal-audience-for-video-reviews .
Why are domestic animals so important, why people love pets.
How to choose a pet, which pet breed is right for you.How to properly care for pets, how to feed pets.fun facts about pets, how pets influence us.How to teach pets commands, how to teach a dog to fetch.
domestic animals cannot be tamed domestic animals cannot be tamed .
Best hosting providers for webmasters, for protecting your site.
website building blocks https://onlyblogthemes.com/2024/06/16/launching-your-website-successfully .
Unique video reviews available only with us, that will help you make the right choice.
audio video reviews http://www.movies-and-reviews.com/behind-the-storefront-insider-reviews-of-global-shops .
Inmolux Group Costa del Sol: professional transaction support, invest in the future with us.
company property management https://traffic-arbitrage.com/en/services/project-management/ .
Precise climate control in your home, providing comfort and coziness.
aircon installation http://bestweddingcinema.com/air-conditioning-services/air-conditioning-installation.html/ .
The perfect choice for discerning car enthusiasts, Exquisite pleasure from renting a luxury car,
luxury car rental prices https://bestwedding-video.com .
The latest inventions that will inspire awe, amazing gadgets you never knew you needed.
dutch inventions http://www.washingtondchotelsonline.com/index.php/2024/06/06/remarkable-inventions-engineering-marvels .
Worldwide news at your fingertips, learn more now.
global news radio https://www.pick-news.com/radio-literacy-understanding-and-analyzing-revelation-sources .
Flexible car rental options near me, Get on the road with a rental car right now, Rent a car without breaking the bank, Get a rental car from a nearby location, Rent a car from a trusted rental agency, Find the lowest prices on rental cars in your area.
toyota passo rent a car http://www.best-carrental.com/our-cars/?view=cardetails&carid=7 .